Social Media Benefits PR Industry

This state of the current economy has actually boosted the public relations industry in this otherwise downward economy.  It is public knowledge that big business was involved in sketchy situations and some were even tainted with corrupt officials who provoked and angered society.  Therefore, businesses now, more than ever, rely on public relations firms to please the public by communicating to citizens about company actions and status so they understand the processes.

According to one private-equity firm, Veronis Suhler Stevenson (VSS), public relations has seen an increase in spending by about 4 percent in 2008 and 3 percent in 2009, while forms of marketing like advertising actually experienced a decline in spending by 3 percent in 2008 and 8 percent in 2009.

This could be expected since PR mainly focuses on free media, rather than spending for exposure such as advertising does.  Recently, with the boom of social networking sites such as Facebook, the PR industry has shifted towards using these social media and networking sites as another tactic for free coverage.  PR firms that can effectively take advantage of this new exposure will have the most success in the long run.

Social media is an important tool the PR industry needs to capitalize on.  Networking is building and maintaining relationships and is key element for the success businesses PR.  Social networking has an even greater advantage.  It has the potential to be even more engaging when it comes to benefiting business because social networking involves a constant interaction among companies and their consumers or clients.

Where PR firms used to be mainly concerned with one way communication by promoting and establishing a favorable relationship with the public, PR firms can now participate in a two way communication between themselves and the public, through social media sites, to enhance their reputation.

Businesses can use social media as an effective PR strategy to enhance their reputation because consumers can interact with businesses on a day to day basis, whenever it is convenient for them.  Social media offers businesses with the opportunity to receive direct feedback and even influences from those who use their products or services, making the communication process even more existent than it used to be.


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