Archive for the ‘Green PR’ Category

Social Media Benefits PR Industry

This state of the current economy has actually boosted the public relations industry in this otherwise downward economy.  It is public knowledge that big business was involved in sketchy situations and some were even tainted with corrupt officials who provoked and angered society.  Therefore, businesses now, more than ever, rely on public relations firms to please the public by communicating to citizens about company actions and status so they understand the processes.

According to one private-equity firm, Veronis Suhler Stevenson (VSS), public relations has seen an increase in spending by about 4 percent in 2008 and 3 percent in 2009, while forms of marketing like advertising actually experienced a decline in spending by 3 percent in 2008 and 8 percent in 2009.

This could be expected since PR mainly focuses on free media, rather than spending for exposure such as advertising does.  Recently, with the boom of social networking sites such as Facebook, the PR industry has shifted towards using these social media and networking sites as another tactic for free coverage.  PR firms that can effectively take advantage of this new exposure will have the most success in the long run.

Social media is an important tool the PR industry needs to capitalize on.  Networking is building and maintaining relationships and is key element for the success businesses PR.  Social networking has an even greater advantage.  It has the potential to be even more engaging when it comes to benefiting business because social networking involves a constant interaction among companies and their consumers or clients.

Where PR firms used to be mainly concerned with one way communication by promoting and establishing a favorable relationship with the public, PR firms can now participate in a two way communication between themselves and the public, through social media sites, to enhance their reputation.

Businesses can use social media as an effective PR strategy to enhance their reputation because consumers can interact with businesses on a day to day basis, whenever it is convenient for them.  Social media offers businesses with the opportunity to receive direct feedback and even influences from those who use their products or services, making the communication process even more existent than it used to be.

Can PR Help the Commercial Nuclear Power Industry?

 It is sad to say that not all renewable energy sources are 100% sustainable at all times.  This is evident because of the recent downfall of Fukushima Daiichi nuclear power plant’s reactors in Japan. 

Nuclear energy has long been debated and public relations specialists representing nuclear power plants, especially in Japan, have serious issues they need to relay to the public if nuclear power plants want to stay in operation. 

Public relations specialists representing this renewable energy source should:

  • Avidly continue to share truthful information about the leadership of the power plant and about the organizations current status to the general public
  • Have a plan to announce current challenges the power plant is facing and what has been successful in terms of cooling the reactors
  • Show that the people who are working for the nuclear power plant and the people who the nuclear power plants serves are well respected and that communication is being put forth in such situations
  • Continue to provide recognition to people helping the situation and to people who work for the power plant

Unfortunately, incompetent public relations are often associated with the commercial nuclear power industry internationally, along with economic and technological calamities, argumentative political positions, environmental threats and regulatory pressures.      

Back in the 1980s nuclear energy was thought to be a promising way to generate unlimited and cheap electricity.  However nuclear energy is accompanied by a series of hazards that far exceed the benefits according to a medical doctor, Helen Caldicott.

“Contrary to the nuclear industry’s propaganda, nuclear power is … not green and it is certainly not clean.”

There are many dangers included in nuclear power plants that make the general public opposed to this renewable energy source.  The following are a few reasons as to why it is difficult for people in the public relations industry to represent the commercial nuclear power industry:

  • Nuclear power plants are not as cost effective as they seem because in order for them to operate uranium is necessary, and the mining of uranium is not added to the cost
    • Also, millions of units of radioactive isotopes are emitted into the air from nuclear reactors, which can cause genetic mutations
    • Dangerous carcinogenic elements are made in nuclear power plants
    • Storage of radioactive waste is temporary and there is yet a place to store radioactive waste permanently

The ever debatable issue of nuclear energy may have finally met its match with the current problem occurring halfway around the world and the PR industry may not be able to save it this time around.  Yet, with proper communication skills the nuclear energy industry may be able to survive.

Alternative Energy could Mean Better PR for Energy Companies

 

In today’s society, energy production is an important aspect of our society, as is how we attain it.  In a world that is fixated on how things are perceived, it would seem rational for companies of the United States, as well as companies from other countries around the world, to replace the traditional generation of energy from nonrenewable energy sources to renewable energy sources not only for the sake of our life and that of future generations, but also to maintain good public relations.  

The majority of energy generated in the U.S. is derived from fossil fuels, such as coal and gas. However, the extraction process of these resources impacts the environment and has several negative consequences.  People from different regions of our nation are not satisfied with how companies operate in terms of environmental degradation.  Filing law suits against companies for damage to one’s property or community does occur and ultimately taints companies’ persona.  Therefore, if companies of our country make the change from fossil fuels to alternative energy to save the environment from degrading, it would seem expected that such companies would maintain an esteemed public image.

To break it down, fossil fuel extraction and burning has a variety of consequences.  For the extraction of coal, mountaintop removal is sometimes used along with surface mining.  This not only destroys the wildlife and land of the area, but also impacts the environment in terms of pollution.  Many people in areas where this occurs are not happy about the effects of companies’ doings on their ecosystem.  Extracting coal and burning coal is responsible for:

  • Releasing greenhouse gases that cause climate change
  • Contaminating groundwater and water systems
  • Dumping waste onto land and in water systems
  • Flooding
  • Acid rain
  • Sludge

The extraction of oil is also known for its negative impacts on the environment.  For instance, BP was responsible for a tragic incident that involved oil spilling in the Gulf of Mexico last year and it is still suffering from spilling a dangerous, nonrenewable resource.  In addition to oil spills, oil produces byproducts of wastewater and sludge that can be dangerous to wildlife, as well as harm humans, not to mention the carbon dioxide that is emitted from automobiles. 

Companies that face environmental issues such as this one have irreparable damage to their name and it is not uncommon for such companies to struggle to overcome their tainted reputation.  However if energy production was created by a different means, such as renewable energy sources, it would be fairly easier to maintain a respectable public image because energy would still be created, yet it would not be polluting the planet for the future. 

Natural gas drilling is a relatively new way for extracting gas from below earth’s surface, however it has been found to have negative environmental consequences, also.  Not only does drilling cause drinking water to be contaminated, but also natural gas drilling can cause smog.  Smog is a contributor to ozone which is another greenhouse that causes climate change, and places like Wyoming were recently experiencing dangerously high levels of smog statewide.

On the other hand, alternative energy has positive effects, including the fact that it has the potential to create hundreds of thousands of jobs, which could be an aspect of good public relations in an economy such as the present one.  Even President Obama vowed to take steps towards using renewable sources for alternative energy in the U.S.  As the U.S. adapts to different sources of energy generation, other developing countries may be urged to follow in our footsteps toward a healthier planter.

The following are forms of alternative energy that come from renewable sources:

  • Solar energy
  • Wind energy
  • Geothermal energy
  • Biomass

These types of energy generation are clean, environmentally friendly, sustainable and dependable, in addition to some being cost effective.  Naturally it would appear that companies that create alternative energy would be able to preserve a well-thought-of public image due to their sustainability and care for the planet.  

The negative consequences caused by extracting fossil fuels and natural gas are responsible for many companies that do the extracting to be held up in court and tied to the legal system simply because groups oppose the harm they are causing to the environment.  If energy companies would consider alternative energy production they would be more accepted from the community while constantly maintaining reputable public relations.

Public Relations Green Transformation

Mission Statement: Green is what the world is going for.  Established businesses as well as up-and-coming businesses are aware that the environment is becoming increasingly important to people around the globe.  Companies need to know, now more than ever, how to respond to environmental issues that affect their business.  This is why green public relations, or organic marketing, comes into the picture.

There are many organizations and companies that are incorporating “green” into their everyday marketing techniques, including public relations.  In 2008, Mambo Sprouts Marketing, a company devoted to organic advertising, conducted a survey that found people would be willing to spend more money on products that were beneficial to the environment. The same study also found that people would be likely to spend more money on retailers who practiced environmentally sustainable business.

According to PR Lead, current marketing trends suggest that:

  • 41% specified it was important for companies to participate in environmentally responsible business.
  • 32% specified it was very important for companies to participate in environmentally responsible business. 

Considering the fact that people want to lower their ecological footprint, there is an expanding market for environmentally friendly businesses.  Companies that begin to use green PR to successfully market themselves and companies that promote the sustainability of their product will ultimately be most effective.

Corporations can gain a competitive advantage with assistance from a public relations firm. After all, a public relations firm’s main goal is to communicate their client’s objectives to the public, while also aiding them in maintaining a well-respected reputation.  However, with green PR rising through the ranks, the public will not only be informed of the quality of the company’s product, but also the eco-friendliness of the company.  There are a number of agencies and public relations firms geared towards helping business and the environment simultaneously, one example is PilmerPR

PilmerPR

  • PilmerPR is a full service public relations firm that practices green PR and understands the significance of creating an eco-friendly image for the success of their clients business.  In the past, PilmerPR has joined with various clean technology companies, such as ElectraTherm, and transformed ordinary businesses into nationally recognized companies. 
  • ElectraTherm gained publicity through campaigns held by PilmerPR, as well as press releases submitted by the firm.  Professionals at PilmerPR incorporate concrete data and proof in their press releases to insure credibility when dealing with their client’s products and technology.

Public relations firms involved in green marketing for their clients can be very influential. Green PR can ultimately lead businesses to be more successful than competition that does not incorporate green into their advertising.